The Divine Grocer, Eastgate Shopping Centre, Bondi Junction
The Divine Grocer is Sydney’s leading boutique grocer.
The owners approached futureFORM creative to design their new store in the renovated Bondi Eastgate. The look was to reflect their roots in the grocery industry and embrace their new Catering and Providore business.
futureFORM set about designing the store creating a welcoming open shop which invites and tempts.
Re-invented timber pallets frame the ceiling and conceal the airconditioning ducts and other necessary services. The base finishes are dark to highlight their products and the carefully positioned mirrors magnify their colour. The use of artificial grass to the shopfront wall and ceiling alludes to the farming fields of the fresh produce.
Feature artwork by futureFORM frame the juice well hint to the owners long and sucessful history in the grocery industry.
The finished product is a delicious blend of citrus and green with an earthy back drop of timber and dark finishes perfectly positioned to juxtapose and highlight the fruit, vegetables and providores